Descriptive BRAND WORDS:

Brand Identity
Print Collateral
Packaging
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Services

A Leap of Style empowers the modern woman to express her inner confidence through their bold, yet classic designs of modern + vintage clothing. It's been amazing to work with Karissa - CEO, founder and lead designer of ALOS. She is a fearless lady who knows exactly what she wants and what represents her brand in the most authentic way.

For the brand, I aimed for a high-end yet minimal style approach while not sacrificing the authenticity of the vibrant culture that ALOS represents. The logo features one of many symbols from the ancient African Andinkra collection. This particular symbol means 'Knowledge' and we fell in love right away with the look of it's structure and form. The balance of muted tones paired with pops of marigold whisper to the fearless + curious potential owners of A Leap of Style's fashion.

Photography by Karissa Rendon

PROJECT SCOPE

Kirby is a creative genius! I knew I wanted to work with her immediately. She took my (somewhat scattered) ideas of where I wanted to take my brand, and after one strategy session, she crafted a look and feel that was so elevated and fitting of where I saw A Leap of Style going. My sales increased 20% after working with her and I know that much of that is due to how I am able to present the brand online thanks to Kirby!