A Leap of Style empowers the modern woman to express her inner confidence through their bold, yet classic designs of modern + vintage clothing. It's been a dream to work with Karissa - CEO, founder and lead designer of ALOS. She is a fearless lady who knows exactly what she wants and what represents her brand in the most authentic way. 

For the brand, I aimed for a high-end yet minimal style approach while not sacrificing the authenticity of the vibrant culture that ALOS represents. The logo features one of many symbols from the ancient African Andinkra collection. This particular symbol means 'Knowledge' and we fell in love right away with the look of it's structure and form. The balance of muted tones paired with pops of marigold whisper to the fearless + curious potential owners of A Leap of Style's fashion.

a leap of style

Brand, packaging

A Leap of Style empowers the modern woman to express her inner confidence through their bold, yet classic designs. It's been a dream to work with Karissa - CEO, founder and lead designer of ALOS. She is a fearless lady who knows exactly what she wants and what represents her brand in the most authentic way.

For the brand, I aimed for a high-end yet minimal style approach while not sacrificing the authenticity of the vibrant culture that ALOS represents. The logo features one of many symbols from the ancient African Andinkra collection. This particular symbol means 'Knowledge' and we fell in love right away with the look of it's structure and form. The balance of muted tones paired with pops of marigold whisper to the fearless + curious potential owners of A Leap of Style's fashion.

a leap of style

Brand, packaging