Modern • Calm • Minimal • Editorial • Natural • Chill
Brand Strategy
Brand Identity Development
Brand Photoshoot Creative Direction
Custom Web/Mobile Design
Blog Design
Social Media Assets
Beauty Disclaimer is dedicated to promoting authenticity and self-confidence in the beauty industry, aiming to break unrealistic standards and encourage individuals to embrace their unique selves. The brand focuses on honesty, empowerment, and community, creating a safe space for real beauty conversations.
For the brand design, we aimed to reflect Beauty Disclaimer's bold and inclusive nature. The visual identity features a vibrant color palette embodying confidence, inclusivity, positivity, and trust. The logo combines a clean typeface versatile for digital and print use.
The custom web/mobile design offers a user-friendly, visually captivating experience with responsive design, interactive elements, a clean layout, and vibrant imagery that highlighted real beauty with diverse models in a fun and aesthetic setting.
The comprehensive approach to Beauty Disclaimer’s brand development resulted in a bold, empowering identity that redefines beauty standards and fosters a supportive community the founder of the brand envisioned.