Descriptive BRAND WORDS:

Brand Strategy
Brand Identity
Social Media Assets

Services

Cubicles to Cocktails was created by founder and CEO Christa Clarke for success-minded women who want to build a satisfying, fulfilling career while enjoying life at its fullest. This community thrives on connecting black + brown women to tools and resources to support them in their goals to become industry leaders while earning more.

For this brand, we wanted to convey an energy of luxe, eclectic, evocative and celebratory vibes while maintaining a corporate chic underline. We wanted to ensure that this brand's audience feels a sense of connection, community and a space to be them unapologetically.

Featuring photography by FotoHer Co™

PROJECT SCOPE

I worked with Kirby on crafting a strong brand identity for my company Cubicles to Cocktails. I've previously DIY'ed for several years. The difference in how people engage with my new brand compared to when I DIY'ed is VAST! My audience recognizes my brand content in a sea of Instagram content because it stands out and is unique. I've also gained clarity and confidence in my ability to create shareable content. My brand elements are extremely versatile, ensuring that my company remains memorable.