Modern • Energizing • Approachable
Enlightening • Inspiring
Brand Identity Development
Brand Photoshoot Creative Direction
Custom Web/Mobile Design
Social Media Assets
L'areal Lipkins is a nationally acclaimed coach and speaker to organizational teams and women entrepreneurs, showing them how to master discovery calls and consistently close more sales.
The mood for L'areal's brand needed to be intersectional as her business speaks to two different audience types (corporate/organizations and women founders/entrepreneurs). Keeping those two audiences in mind, while wanting to honor L'areal's natural vibrancy, we opted for opulent teal and gold hues. Neutrals were also incorporated into the brand palette for overall balance. Abstract patterns were included because the art of sales is not as structured and in the box as we think, and L'areal helps her client's to realize just that!