Risk-Taker • Edgy • Empowering • Trustworthy • Legacy Protector • Confidential • Approachable • Bold • Modern 

Descriptive BRAND WORDS:

Brand Strategy
Brand Identity Development
Custom Web/Mobile Design

Services

LaVita Tuff & Co. is a brand founded by top consultant Lavita Tuff, by her client's and colleagues known as the "modern-day Olivia Pope with a Ray Lewis mentality." The brand's mission is to help people win by tackling societal issues to drive change and filling the gaps between sports and politics with people-first strategies. LaVita's diverse audience includes professional athletes, policymakers, and community leaders, all of whom she offers strategic consulting to address their unique needs.

The mood for the brand was designed to evoke a sense of empowerment, innovation, and edge. Bold colors such as black and red were used to strike a balance between high energy/empowerment and trustworthiness/confidentiality.

All brand elements were integrated into a modern and clean design, culminating in a stunning, interactive, and edgy website. This design embodies the values of being a risk-taker, legacy protector, and world-class consultant that is LaVita Tuff.

PROJECT SCOPE