Modern • Safe • Supported
Energetic • Inspiring • Empowering
Brand Identity Development
Brand Photoshoot Creative Direction
Custom Web/Mobile Design
Social Media Assets
Lead by Design Lab, founded by Dr. LaToya Jordan Phd helps executives and entrepreneurs find and develop their exclusive blueprint to manage, serve and influence their teams to work effectively so they can thrive in their roles.
The brand mood for Lead By Design Lab presents an aura of empowerment, inspiration and comfort to emerging leaders seeking purposeful leadership growth and development "in our own way and on our own terms".
The vibrant. but calm color palette strikes a balance between feeling both challenged and enlightened and well as energetic and supported as these new leaders tap into corporate strategies that positions them for high visibility and success.
The clean lines and minimal elements reflect a vibe that is modern, approachable and delicately eclectic; bridging the gap between the complex corporate world and the talented individuals of color powering it each day allowing the brand can stand seamlessly and authentically on both ends.