Tranquil • Organic • Lucid • Clarity
Calming • Hope • Possibility
Brand Identity Development
Brand Photoshoot Creative Direction
Custom Web/Mobile Design
Social Media Assets
Meghan O’Rourke is a New York Times Best Selling Author, poet, editor and professor at Yale University who's writing has appeared in The Atlantic Monthly, The New Yorker, and The New York Times, and more. Her newest release, The Invisible Kingdom: Reimagining Chronic Illness is a landmark exploration of one of the most consequential and mysterious issues of our time: the rise of chronic illness and autoimmune diseases.
The brand mood for Meghan O'Rourke reflects a modern vibe of tranquility and clarity much like the impact of her work which illuminates the lived experiences of so many living with chronic illness and autoimmune diseases. The ethereal hues of blue paired with organic neutrals within the brand palette evokes feelings of calmness and balance. The accents of coral and gold echo vibes of hope, possibility and resilience; all reflective of those whose voices are being amplified through O'Rourke's written contributions.
The colors, textures and clean elements of the mood all combine to create an authentic and euphoric sense of community for readers to experience, to share, to understand and to be understood.