Modern • Eclectic • Energetic Trustworthy • Curious • Minimal
Brand Identity Development
Brand Photoshoot Creative Direction
Custom Web/Mobile Design
Social Media Assets
Natasha Benjamin's Brand helps to amplify the ventures of marginalized voices to skyrocket their impact
and income through intensive social brand strategy so their communities can
feel seen, heard and can connect.
For the brand design, we wanted to embody the vibrance and curiosity of the communities her brand serves. Keeping in line with the brand’s commitment to amplifying black and brown voices through top shelf social brand strategy, the visual brand reflects a blend of green hues, clean neutrals, with a pop of energetic orange as an accent. Abstract prints and minimal lines round out the brand’s vibe to be a calm tribute to the voices and communities that are elevated through authentically crafted messaging and strategy from the Natasha Benjamin brand.
"After 10 years of building social strategies for profitable brands, I wanted [needed] a website and online presence that spoke to that expertise. Enter Kirby. She implemented the right amount of brand immersion, strategy and deep design knowledge to create a brand and website that has been generating the right leads. And within three weeks of launching, I saw a complete return on my investment with Kirby.
Also Kirby's seamless client experience made this entire process worthwhile. She developed the website in the midst of a major life shift for me and with all the moving parts that come with website development, I never felt "under water" – and that's because from start to finish she had a smooth & digestible client experience. Hiring Kirby was one of my best decisions in 2021 and I highly recommend her for your web design needs."